Has a degree in History from the Classical University of Lisbon and before getting involved in the film business, worked for a couple of years as journalist and film critic, and between 1990 and 2006 was Head of Distribution and Marketing at Atalanta Filmes, the most important independent film distributor in Portugal, where he was responsible for the theatrical, DVD and TV release of over five hundred films.
Also worked with Paulo Branco on theatre programming and managing, as well as in project development and in the international circulation of Portuguese films.
Was a member of the Advisory Board of EFDO (European Film Distribution Office) and of the Administration of EUROPA CINEMAS.
In October 2006 he launched MIDAS Filmes.